Change can be hard, but it is necessary

All companies are going through changes, and must handle them in some way. Things are no different where I work:

Our CEO has resigned to be the CEO of a larger industrial company. Meanwhile, we have a strong and experienced management team to steer the company.
One of our competitors just announced that shareholders representing 86% of our shares have accepted their offer, and they can potentially buy us. Until the deal is signed, if it happens, anything can happen.
We work in a market that is changing rapidly, with self-driving trucks, smart algorithms, platooning, and much more. Our customers are preparing for a trucking and logistics world that is radically different from what we all are used to.

70% of the change initiatives fail to reach their targets

One way to handle changes such as these, could be to be worried, complain, and lose valuable sleep. Of course, that is of no use. It is simply impossible to know where all the above lands and we must handle these changes constructively. Meanwhile, many companies approach it the wrong way:

What if everything we have been told about Change Management over the course of the last few decades was all just … plain wrong?

Luiz Suarez hits the nail on the head in his blog post “When Context Transcends Change Management”. 70% of company change initiatives fail to achieve their goals, meaning companies are bad at handling change. Meanwhile, there is a multitude of consultants who want to take our money since they have figured it out, they say. Most of the time, they haven’t. Just look at the numbers. If they were truly good, the results would say far more change initiatives succeeded.

Small actions that change perceptions

Among other things, Luiz highlights parts of the analysis made by Dave Snowden in “Towards a new theory of change” such as:

But the real change in organisations is when you change the way that people connect, and the most profound way in which that connection can be achieved is through small actions that change perceptions in an evolutionary way. People argue that it is easier to change an individual that to change the system and that may be right. But if you want systemic change there are simply too many individuals to change to achieve it and it is a lot easier to change the interactions and allow people autonomy over what they are.

Small actions that change perceptions in an evolutionary way. Sounds far more intriguing that the standard grand change management PPT. For those interested, even more myth busting is presented in “Debunking the myths of organizational change management”. Yes, it is presented by Accenture, a consultancy firm, but their presentation is based on a rigid set of data spanning 15 years. For example, it is not the change that causes organizations to go off track. The changes instead just expose what is not working – things you should pay attention to.

Models for change that could work for your company

So, how do we move away from the massive set of bad change programs? There are of course many ways, and I can only mention a few here. Two models that might work are these:

The Cynefin framework, which helps organizations deal with complex problems by enhancing communication and building understanding of the current context, and more. I first heard about it via “A Leader’s Framework for Decision Making“ from a 2007 article and have later learned about it via conferences and more. For an introduction, see Dave Snowden:[x_video_embed type=”16:9″][/x_video_embed]
Moving from traditional Change Management, over to Change Leadership. Yes, it might sound like consultancy speak, but I really believe in the difference. John P. Kotter’s 8-step model as presented in “Leading Change: Why Transformation Efforts Fail” – also from a 2007 article – explains this. Also this model focuses on small actions that can change perceptions. Without a sense of urgency, gathering the right people, communicating where we all are going and more, change initiatives grind to a halt. For example, how do you know when the urgency rate is high enough to enable change?

“When is the urgency rate high enough? From what I have seen, the answer is when about 75% of a company’s management is honestly convinced that business as usual is totally unacceptable. Anything less can produce very serious problems later on in the process.”

For an introduction to the difference between change management and change leadership, see:[x_video_embed type=”16:9″][/x_video_embed]

Soon, 10 years have passed since the above articles were published. Still, companies fail to change fast enough, and the world that has accelerated even faster during the decade. My advice is to pick a model that makes sense, the above two or not, and then just start. As we heard, status quo is totally unacceptable.

The changing communication landscape

I have worked in the communications and learning areas ever since the 90’s, and my current job is as a communications manager. One thing that has struck me is how the communication landscape has changed the last couple of years. For many, being a good communicator traditionally meant being good at writing. No matter the subject and its complexity, you could turn it into a well-tasting and beautiful dish, that was easily digested. I still see some professional communicators who seem stuck on this “write for the web” island. Now, I would argue this is not enough if you want to be a good communicator.

I recently arrived back from London, where I was invited as a speaker at the Interaction Conference. Luckily, I was also invited to be part of the panel discussion with Gerry McGovern, James Robertson, Sam Marshall, and Andy Williamson. This discussion made me think more about how the role of communicators is changing. Below are some things I think are vital for any communicator, besides the basic writing skills.

As a communicator, you should also know:

Where the company is hurting, and how you can help ease this. For example, if you only listen to top management’s agenda, you might miss a lot. Yes, the new strategy is important, but so are the fundamental communication problems in production unit X that are causing a lot of confusion and potential risk. Walk around. Listen. Make sure you are like an ethnographer at work, trying to understand the daily lives of your colleagues. Once you have this understanding, think about the communication tools and stories to tell. And once you find what is hurting, never mind the vanity figures the statistics give you. If you have 81% or 11% using your ESN is not the important question. Instead, did using the ESN solve your problem?
How people learn at work. Working and learning cannot be separated, and people such as Jane Hart and Harold Jarche (and many more) can guide us in these changes. If you know more about how people learn, then you can tailor your communication to support that.
Business strategy. We are no Robinsonados: Being a communicator should not be a solitary work on a remote island, where we produce funny and well-written stories. Your job is to stand in the middle of the action at your company. You should know where your business is heading and why. Without this in-depth knowledge, your communication skills will not guide your colleagues as well as they could. Here, also read writers like Molly Anglin and for example “5 practical tools for tackling business transformation“. Sources like this can help you as a communicator change how a transformation is done in your company. The clearer you are, the better people will understand what is happening, and new tools can help you do this.
Technology advancements. New tools for communication are arriving every month, and the existing tools are refined. As a communicator, you should know the technical potential of the tools you have, be it SharePoint, Yammer, Skype, or anything else. You should also keep updated on what happens to these tools. For example, if you use Office 365 tools, then follow Microsoft’s blogs for these products. They will tell you which changes are coming and what it could mean to you.
The future of work. As a communicator, I also think you should know how the workplaces are changing. Otherwise, you risk communicating based on older mental models of what is important. Previously, communicators could get away with top-down mass communication. Now, most users avoid this like the plague, and your job is to adjust. Here, the Marginalia blog from Gloria Lombardi can help, plus reading the excellent book “Perspectives on new work,” edited by Esko Kilpi.

I am in no way fully trained in the above areas, but at least they are on my radar. Every day I am taking another step towards being more skilled in these regions. Hopefully, it also makes me a better communicator.

Using an intranet to increase engagement

Disengagement at work is a real and big problem for companies. According to Gallup’s 2011-2012 numbers, only 13% of employees worldwide are engaged in their jobs. The rest is either Non-engaged or Actively disengaged.

Gallup’s definitions of these groups, featured Gallup’s definitions of these groups, featured in Harvard Business Review (HBR) here, are:

“Engaged employees work with passion and feel a profound connection to their company. They drive innovation and move the organization forward.”

“Not engaged employees (we use “unengaged” on our map) are essentially checked out. They’re sleepwalking through their workday putting time — but not energy or passion — into their work.”

“Actively disengaged employees aren’t just unhappy at work; they’re busy acting out their unhappiness. Every day, these workers undermine what their engaged coworkers accomplish.”

According to the map provided via the HBR article above, the figures are quite astounding (here are three examples):

In Sweden, this would mean that on average about every 6^th person you meet is engaged, drives innovation and moves things forward. The absolute majority (3/4 of all) are just there to pick up the paycheck by doing an ok job and are basically sleep walking. Finally, about every 10^th person you meet are unhappy and shows this actively in action and spirit by destroying the morale and business of others. Of course, this varies strongly between companies. None the less, these figures are alarming.

Disengagement at work is not only annoying and sad. As Stephan Schillerwein noted, also the productivity loss due to active disengagement is huge:

Also, as Chris McGrath and Ephraim Freed pointed out in their Social Intranets and Employee Engagement, the level of engagement has real business impacts:

Top-quartile companies have 37% less absenteeism, 25% to 49% less employee turnover (depending on the type of organization), 27% less shrinkage (employee theft), 18% higher productivity and 16% higher profitability.

Using the intranet to create engagement

We who are in charge of an intranet and other digital workplace tools must do what we can here. If we can help decrease absenteeism, decrease big turnovers, and increase productivity and profitability, we are sure doing a good thing.

To get started, we can look at Harvard Business Review’s Achievers Report. Here, they asked 550 executives to rate the importance of different activities on employee engagement. Some of the actions that were most important were:

Business goals communicated company-wide and understood
Senior leadership continually updates/communicates strategy
Recognition given for high performers
Individuals have clear understanding of how job contributes to strategy

This also goes fully in line with what Nonlinear Enterprise reported in their excellent article How to improve employee engagement with a great intranet:

… but virtually all of these studies agree that employee engagement increases when three things happen:

Employees clearly understand how their job contributes to the corporate mission – how they can personally make a difference
High performers are publicly recognized for their efforts
Leadership closes the loop, providing frequent, transparent updates on the success of corporate initiatives and changes in corporate strategy

Nonlinear Enterprise then goes on to mention three tactics we can use today to improve employee engagement:

Make celebration special, and clearly recognize when people are doing a great job.
Show how the contributions from individuals really matter when achieving the goals.
Clearly show the status of the company for all employees to see if what we are doing now is leading us closer to, or further away from, the goals.

Here, I would also add what Newsweaver mentioned in their 10 quick tips to improve employee engagement on your intranet:

Ensuring the intranet is accessible to remote workers. If you want all employees to use the intranet, then it must be mobile-enabled so they can access it wherever they are. Don’t cut corners in your mobile design. It is frustrating for those working remotely to not have access to the full functionality of the intranet – and gives them a reason to not use it.

In companies with a lot of production workers and traveling staff, we sure need to reach them with the celebrations, company goals, and strategies.

To conclude, low engagement is a real threat to companies and we need to deal with it constructively. Make sure you also use the intranet to:

Display and describe the company strategy and goals on your intranet, and keep them updated.
Make sure each individual understands and sees how they as individuals plus their departments and teams contribute to the bigger picture.
Praise people in front of others, and have them share successful stories with others.
Enable access for all employees, no matter where they are.

We will continue this journey, and look forward to hearing more about how others succeed.

Communicate – the second C and the humane digital workplace

This is the third post in my journey towards working with a humane digital workplace. It started with “Building a humane digital workplace” (listing the 5 Cs) and followed up with “Connect – the first C and the humane digital workplace“.

The second of the Cs is Communicate, and the 30.000 feet overview of our intent with Communicate is:

Open, transparent and active communication are the keys to our success
Listen to others
Share information and knowledge

Here are my first thoughts when relating Communicate to typical things mentioned in the digital workplace:

Use the best available systems for communicating easily with any audience, including between employees. Move away from e-mail as far as possible, since it builds silos without meaningful context. Learn how to move from e-mail from experts like Claire Burge and Luis Suarez.
Create an updated communication plan based on our own needs, while learning from experts like Rachel Miller, Gloria Lombardi and more.
Ensure it is very easy to reach anyone, anywhere, from any device.
Don’t try to convince everyone at the same time when launching new tools. Instead, begin with the people that need it the most and build a solid business case from that.
Business intelligence must be channeled to the correct people in the right time.
All departments must share best practices and stories regularly.
Continue to keep a very detailed and clear use of our documents including archives.
Deliver and execute a new Learning & Development plan, including our version of learning at the workplace. Here, the ideas of experts like Harold Jarche, Kenneth Mikkelsen, and Jane Hart can help.

Yes, all of the above are major tasks for any organization. But they are for sure worth looking into. Going forward without effective ways to communicate, is a dead end for any company.